Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands. This includes offering beloved brands such as Jif®, Folgers® and Milk-Bone® as well as leading brands exclusive to Canada including Robin Hood®, Five Roses®, and Carnation®.
At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family; to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.
Title
Brand Manager
Location
Markham, Ontario - Hybrid (min 40% in office)
Reports To
Senior Brand Manager
Position Summary:
Reporting to the Senior Brand Manager on the business, assume a leadership role in the management of the brand(s), setting the annual strategic direction for the brand(s) including the development of annual business and marketing communications plans as well as building an innovation pipeline. Execute plans and product launches with excellence via strong project management, communication and collaboration abilities. Conduct ongoing evaluation of said brand strategy leveraging your strong analytical skills, course correcting as required to achieve sales, market share and profit targets.
Essential Job Functions Summary:
Insights/Analytics:
- Prepare and present (or in some cases support Assistant Brand Manager) ongoing business analyses leveraging multiple sources of data (consumption, shipment, financial, syndicated, custom) to explain variances and identify forward-looking opportunity/risk to planned share, sales and profit
- Work with insights team to develop consumer and shopper research strategies and assets
Marketing Communications:
- Develop annual marketing communication plan and execute with excellence to drive awareness, consideration and conversion with our consumers and shoppers including:
- Creating the brief through to execution of the initiatives in conjunction with internal and external agency stakeholders
- Leading advertising creative, media, consumer and retail promotions and new product initiatives including post mortems and sales presentations
Planning/Strategy:
- Actively contribute to annual business analysis in conjunction with cross functional team and identify key issues and opportunities
- Lead development of annual strategies and business plans
Retailer Strategy
- Support sales team in joint business planning exercises as well as pricing, promotion and merchandising strategies inclusive of key customer presentations
Innovation:
- Develop innovation strategy and multi-year pipeline
- Lead innovation projects from concept to commercialization in conjunction with cross-functional team which includes regulatory, legal, project management, customer strategy, demand and supply
Packaging: Lead label design projects in response to regulatory directives, product changes or artwork refreshes
Budget Management: Manage expenses within brand budget
Qualifications:
- Undergraduate degree or diploma in business OR alternative degree or diploma with relevant business experience
- Minimum 2 years marketing or CPG experience with a preference for both
- Strong communication, project management and creative problem-solving skills
- Demonstrates proficiency in both strategic thinking and attention to detail
- Works well within cross-functional team environment
- Adept at managing multiple projects with competing deadlines and resource needs
- Takes initiative and demonstrates ability to work independently
- Experience executing integrated full funnel communications plans from brief to production
- Experience launching new packaging and/or product innovation from concept to commercialization
- Proficiency in financial statements including Profit & Loss statement
- Proficient in analyzing and deriving insights from multiple sources of data including syndicated (Nielsen) and custom research to identify opportunities and risks.
- Experience with retail strategies including pricing, promotion, merchandising and distribution.
- Proficient Microsoft office software (powerpoint, excel, word)
- Some local day travel required, potential for overnight North American travel 1-2 times annually
Salary Range:
$88,000 - $124,500 annually
The above reflects the target compensation range for the position at the time of posting. Compensation will be determined based on numerous factors including, but not limited to, skills, work experience, and internal equity considerations.
Additional Information:
- This job posting is for an existing vacancy within the organization
- Smucker Foods of Canada Corp. does not utilize any artificial intelligence (AI) capabilities in any phase of the recruitment process.
We are looking for varied perspectives which include diverse experiences that can add value to our team. We encourage you to apply even if you are unsure whether your experience matches every requirement above.
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
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