We are hiring! About us https://www.tp-link.com/ca
Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
Established over 15 years ago, TP-Link Canada Inc. operates as the Canadian subsidiary, embodying values of professionalism, innovation, excellence, and simplicity. At TP-Link Canada, we cultivate a dynamic and forward-thinking work environment where every team member is valued, supported, and encouraged to thrive.
Join us in driving the future of connectivity - we’re passionate about what we do!
We are hiring for an existent vacancy, seeking a creative and highly organized Graphic Designer, D2C who will be responsible for creating the visual content that drives traffic and sales for TP-Link Canada's direct-to-consumer Tapo Store. Reporting to the Marketing Manager, this role designs email (EDM) templates and content, Tapo Store website creative (homepage, promotions and product pages), paid digital ad creative, and seasonal event creative for key retail moments such as Back to School, Black Friday and Boxing Day. The designer works closely with the Digital Marketing Specialist and D2C team to produce on-brand creative that is built to convert and tested against performance results.
Thank you in advance for your interest in TP-Link. We look forward to reviewing your resume!
Location: Onsite | 88 Fulton Way, Richmond Hill, ON
Type: Full-Time | Salary + Group Insurance Benefits + Paid Time Off
Salary Range: $60,000 minimum to $75,000 maximum
Job Requirements:
- College diploma or university degree in Graphic Design, Visual Communication, Digital Media or a related field.
- 5+ years of graphic design experience, ideally in e-commerce, D2C, consumer electronics, retail or an agency.
- A portfolio showing e-commerce and performance-focused work is required.
- Proven experience designing email, website and paid social or digital ad creative for an online store.
- Experience producing creative for major retail events (Black Friday, Boxing Day, holiday).
- Expert in Adobe Creative Cloud (Photoshop, Illustrator, InDesign); Figma required.
- Motion graphics and short-form video skills (After Effects, Premiere Pro or similar) for social and digital ads.
- Working knowledge of Shopify and email builders such as Klaviyo or Mailchimp; basic HTML/CSS is an asset.
- Understands what makes creative convert: clear hierarchy, strong calls to action and mobile-first layouts.
- Strong product photo retouching and image optimization skills.
- Experience with AI image tools (such as Adobe Firefly) is an asset.
- Ability to take feedback well and turn work around quickly during peak retail periods.
- Eligibility to work in Canada
Essential Duties & Responsibilities:
- Email (EDM) design: design and maintain modular email templates and create content for campaigns and automated flows in Klaviyo and Mailchimp, optimized for mobile and dark mode.
- Tapo Store website: create homepage banners, promotional and event landing pages, and product detail page (PDP) creative, including lifestyle images, feature graphics and comparison charts.
- D2C paid ad creative: design static, carousel and short-form video or motion ads for Meta, Google (Display, Performance Max, YouTube) and Microsoft Advertising, sized for every placement.
- D2C event creative: produce full campaign creative kits for national retail events such as Back to School, Black Friday, Boxing Day and holiday, consistent across email, site and paid ads.
- Build multiple creative versions for A/B testing and use performance results (CTR, conversion rate, ROAS) shared by the Digital Marketing Specialist to improve future creative.
- Adapt global TP-Link and Tapo brand assets for the Canadian market, following brand guidelines.
- Retouch product photos and prepare image assets for Shopify, optimized for web speed and quality.
- Manage multiple projects and deadlines at once and keep design files and the asset library organized.
- Perform other duties as assigned.
In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview.
All personal data being collected will be treated in strict confidence and used for recruitment purposes only.
TP-Link Canada is not using artificial intelligence to screen, assess, and/or select applicants.
Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.
